PORTFOLIO - UI / UX DESIGN
The previous version of the platform was created without UX research and UI guide. As a consequence of this, the user journey was very difficult because there wasn't a unify and consistent design alignment; different colours, fonts, buttons and different UI patterns were used along the application.
My role is the UI unification, keeping the branding language consistent throughout the entire application. Understand user behaviour is a key component of my role, my main goal is to motivate new and current users to connect and collaborate with each other.
My first approach was to create a Style Guide, that defines the different uses for brand assets and applications, brand colours, typography, etc, in order to unify the UI vision and makes users journey more friendliness.
After the design guide definition, I started to conducting user research by analysing behaviours and demographics to help prioritise tasks and features.
At the same time, I proceeded to refine the look and feel of several sections and features throughout the web app to make the experience more fluent.
Based on the user research, I'm currently on the process to prioritising features that engage user connections and interactions across the web app. As well as, defining user personas.